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adidas and Arizona State University

Global Sport Alliance. Through sport, we have the power to change lives

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Why adidas and ASU?

The nation’s most innovative university is coming together with the world’s most forward-thinking athletic company. Bringing together education, athletics, research and innovation, the Global Sport Alliance will explore topics that include diversity, race, sustainability and human potential, all through the lens of sport. The comprehensive partnership will harness resources across the entire university and leverage adidas’ global reach with the ambition of benefitting athletes around the world. With the collective power of two renowned innovators, this is an opportunity to change the game.

Read more about the alliance


Expand Access to Education

adidas and Arizona State University are partnering together to champion individual potential by offering 100 scholarships to high-achieving adidas employees to achieve their educational goals online.

 Research & Innovation

Shape the Future of Sport

Connecting students, faculty, employees, researchers, engineers, designers, marketers and a global network of thought leaders and partners to push sport forward and create societal impact. 


Change The World Through Sport

Creation and dissemination of research and knowledge, powered by the Global Sport Institute.

Meet CEO, Kenneth Shropshire


Enhance Athlete Potential

Expand the boundaries of athletes and humans to maximize their individual potential.