Why adidas and ASU?
The nation’s most innovative university is coming together with the world’s most forward-thinking athletic company. Bringing together education, athletics, research and innovation, the Global Sport Alliance will explore topics that include diversity, race, sustainability and human potential, all through the lens of sport. The comprehensive partnership will harness resources across the entire university and leverage adidas’ global reach with the ambition of benefitting athletes around the world. With the collective power of two renowned innovators, this is an opportunity to change the game.
Enhance Athlete Potential
Expand the boundaries of athletes and humans to maximize their individual potential.